In June 2015, Althea was founded with an aim to bring authentic Korean beauty products to SEAsians. It would serve as a one-stop shopping destination so everybody can enjoy authentic K-beauty products. All products are priced reasonably, some may even say that it is as cheap as buying it from the streets of Seoul. Althea Korea's founder Frank Kang's vision is to provide the same beauty shopping experience enjoyed by Koreans for Malaysians and Singaporeans.
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To be able to reach its goals, Althea innovates its cross border distribution channel to connect suppliers directly with Malaysian & Singaporean beauty fans. They ship all orders out of their state of the art distribution center in South Korea. By doing this, they can offer the latest products which in the past is always off-limits to consumers in this region. This also means that pricing will be super competitive compared to local retailers as they cut out the middle man and send orders directly to consumers.
One of the many complaints of local consumers is that beauty products that are popular such as Nature Republic, 3CE or Guerrisson 9 Complex Cream are always out of stock. As they are based where the supply comes from in Korea, Althea has all these popular Korean products ready and in stock. They will even go out to find other unique products for you, just talk to the amazing people through their Facebook or Instagram.
One of the problems K-beauty fans face is the many counterfeit products locally. Althea Korea guarantees all their products to be 100% authentic. If the product you received is confirmed non-authentic, Althea will honor returns right away and even pay you back 200% of your purchase value as refund. This is a pretty bold claim which they are able to give.
Althea hand picks and purchase every single items either directly from the brand owners in Korea or through reputable suppliers. During the purchase process, there is a 5 point quality assurance check on all products. Their return policy is for 30 days so there is ample time if you are not satisfied with your purchase.
If you find any products which is priced lower elsewhere, tell Althea and they will price match it right away for you. There are some simple terms to this:
If you are not satisfied with your order for whatever reason, just return your order to get a full refund.
All orders are hand picked & packed beautifully and shipped directly from Althea's Korea warehouse. Free shipping is also provided on orders over RM150!
The final delivery partner who will send your orders to you may be either Poslaju, Skynet or Gdex.
As it is shipped internationally, please allow 10-15 days for orders to reach you from the moment you place your orders. There may be occasional delays during peak periods but Althea will do their best to get your orders to you as quickly as possible.